What is Search Engine Optimization?
Search engine optimization is normally in regards to making little alterations to components of your site. It basically refers to the process of getting traffic to your site through search engines like Google, Yahoo and Bing. It’s all about promoting your brand, product or services organically.It is further categorized into 2 parts Off Page SEO and On Page SEO.
Let’s have a look at some of the SEO questions asked:
Q.1) What does SEO stand for?
SEO stands for search engine optimization.
Q.2) What’s the difference between organic vs. paid results?
Organic results are the results that come by performing manual SEO* i.e. building an authority in the eyes of search engines and then getting the output whereas Paid results are when you initiate the campaign through some budget, possible examples are Google Adwords.
Q.3) What are Meta descriptions and do they still matter?
A Meta description is a Meta tag used in the head of the code that is basically shown in the search engine results to user. It still matters a lot as more the compelling statements you write, the better will be the CTR (Click through Rate) for the website.
Q.4) Should I optimize my domain name to include keywords?
The primary domain should not be having any keywords as it’s not good for the overall optimization process and will hurt your site badly because of the EMD (Exact Match Domain) as well. So, it’s good to have the keywords separate from the primary domain.
Q.5) How do I know when I’m using the right number of keywords on a page?
You simply can’t give a number for that because it’s not the right way to strategize your SEO campaign on the number of keywords on a page. Neither, there should be a target set for Keyword Density, your content should always be user centric and should focus on terms like user friendliness and readability so that the user benefit and thus will result in a healthy SEO campaign.
Q.6) What’s the difference between internal and inbound links?
Internal links are the links on your website that take the user from one page to another page via an anchor tag whereas Inbound links are the links coming from other website’s to your website.
Q.7) How many internal links do I need on each page of content?
There aren’t any minimum or maximum number of internal links defined anywhere but your web page should have only desired number of links that help user navigate through the different pages.
Q.8) Do I need to know code to do SEO myself?
You do not require a thorough understanding of the code to do the SEO at the basic level but at the advanced level you need to have the basic understanding of HTML.
Q.9) What is robots.txt?
A robots file allows you to allow or disallow a particular search engine to crawl the website. This file lies in the root directory of the website.
Q.10) What is the sitemap.xml file?
A sitemap.xml file helps the search engines to quickly crawl your website and understand the navigation and structure of the website, i.e. a quick reference or an index for your site.
Q.11) What is the difference between indexed and crawling?
Search engines crawl through the content of the website and index them according to certain guidelines and relevancy needs of the user. It is not necessary that search engines index every part of your web page, certain things that do not get crawled at all are iframes, JS and more.
Q.12) How can I see what pages are indexed?
Just type in site:www.DOMAINNAME.com in the search box and hit enter, you will get to see the number of pages indexed right at the top.
Q.13) Why do you need alt text on your images?
The search engine bots are text only readers, they cannot see images, and therefore the ALT text comes into the picture by giving a reference to what the image is all about. Important keywords can be used in the ALT text to enhance the SEO campaign.
Q.14) How long does it take to see results from SEO?
There are certain factors that can let you know the timeliness:
a) Quality of Content
b) Number of inbound links
c) Number of no follow links
d) Frequency with which content is updated
e) Frequency with which your site gets crawled
What is On Page SEO?
One of the most important factors when it comes to Search Engine Optimization is On Page SEO, which has many important aspects that help in optimizing a web page.
Lets have a look,
- Keyword Research and Analysis
- Meta Tags
- URL Structuring
- Content Structuring
- Error Optimization
What is Off Page SEO?
Link Building? A resource, a technique, a procedure that can be used to get your business up in the search engine rankings.
Link building services should be taken up only when you have complete trust on the person doing it because there are many factors to be kept in mind while doing Off-Page SEO.
A Link Builder should always take care of the following factors:
C-Class IP Address
No Follow Links
Not considering the factors mentioned above, not only you will have No follow links but the website’s authority would also decrease and may be in the next update your business would get caught by Google and get penalized.
So why put your business to risk? We will give you a solution for this, just go through the information on this page and sub pages and you can SAVE your website, yes its TRUE! Try it!
Below mentioned are some of the key components that can be used:
Checking C Class IP ensures that you are submitting the website to unique IP addresses thus making sure that the page’s authority is maintained.